CMNGRND is a conceptual brand that blends bold aesthetics with meaningful purpose, showcasing how design can inspire resilience and connection.

CMNGRND is a creative exploration--a fictitious brand concept designed to showcase my skills in brand development, design, and storytelling for activist, fashion, and sportswear brands.

Born from an idea to build a brand that resonates with resilience, unity, and empowerment, CMNGRND represents a fusion of bold aesthetics and meaningful purpose.

This guide serves as a blueprint for how a brand can be brought to life through cohesive visuals, compelling narratives, and a strong identity. From buttons to data visualization, every element here is a testament to the potential of design to communicate and connect.

Published by Alyssa Stills Nov. 15th, 2024

CMNGRND exists to amplify the voices that have long been overlooked.

Our mission is to build bridges across divides, using design as a language of empowerment and inclusivity.

Each element in this guide reflects our dedication to creating spaces where all resonate with strength and respect.

The typography of CMNGRND balances strength with clarity, creating a hierarchy that guides the viewer through our story. From impactful headers to subtle captions, each typeface is carefully chosen to reflect our voice--bold, inviting, and unbreakable.

SUBHEADING | Quote | Caption

Wremena 16

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

[]{}/;:+-=!@#$%^&*()

Body - <p> </p> Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

In the face of silence, we choose strength. United by purpose, fueled by resilience, we rise with unbreakable resolve.

Together, we reclaim the spaces that have long been held by those who fear the power of connection. CMNGRND is more than a movement; it is the bridge, the common ground, where voices meet, and courage takes form.

Here, respect is the cornerstone, and solidarity is our foundation. Stand strong, lift others, and let the legacy of strength carry forward.

The 'Common Ground Anthem' is more than a song—it's the sonic identity of CMNGRND. Created using AI tools, it captures the spirit of unity, resilience, and empowerment that the brand stands for. This anthem serves as an auditory extension of CMNGRND’s mission, inspiring connection and strength through sound.

Our colors are more than hues; they're a reflection of the CMNGRND spirit. Each shade embodies elements of resilience, vibrance, and grounding. Bold reds, calming teals, and grounding grays work together to create a visual language that's both impactful and approachable.

CMNGRND's iconography draws from powerful, timeless symbols. Each design, from our button accents to our core logo, is crafted to evoke resilience and respect, rooted in cultural depth and crafted for modern impact.

The Imagery Process:

The imagery for CMNGRND was crafted through an iterative process, blending creativity and technology. Using MidJourney, I generated initial concepts that captured the themes of resilience, unity, and empowerment. These visual prompts helped form a foundation of bold aesthetics and evocative symbols.

With FigJam, I refined these ideas by organizing mood boards, exploring variations, and refining the brand’s imagery themes into a cohesive visual language. This collaborative, fluid approach ensured that each image and pattern aligned with CMNGRND’s core message, ultimately bringing the brand's identity to life through a unified visual narrative.

Imagery Elements:

Mood & Tone: Bold, dynamic visuals that convey strength and solidarity.

Themes: Elements of nature, tribal-inspired symbols, and minimalist patterns were incorporated to support the brand’s message of empowerment.

Application: Images are used consistently across all brand touchpoints, from social media to the website, to maintain visual cohesion and reinforce CMNGRND’s identity.

CMNGRND Buttons are strategically designed to guide users through the CMNGRND experience, drawing attention to important actions while maintaining consistency across the brand.

Their color scheme, rounded edges, or crisp lines all reflect CMNGRND's approach to creating an inviting yet empowering user interface.

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The CMNGRND brand guide is a conceptual project designed to showcase the power of thoughtful design and storytelling to build a brand from the ground up. The process combined a variety of creative tools to craft every element—from visual identity to messaging and interaction.

Using Figma, I mapped out the user interface and structured the visual hierarchy for the brand guide, ensuring a cohesive and intuitive experience. Adobe Illustrator was used to create custom icons, symbols, and graphic elements that symbolize resilience and unity, while Adobe Express facilitated rapid content creation for social media visuals and marketing assets.

To bring the sound of CMNGRND to life, I used Udio and SoundCloud to compose, edit, and share the "Common Ground Anthem"—a track that embodies the brand’s values of strength and connection.

ChatGPT played a critical role in refining brand messaging, crafting compelling narratives, and generating creative ideas that brought CMNGRND’s voice to life. With Univer.se, I built the webpage, focusing on an ultra-modern interface that aligns with the brand's themes of empowerment and community.

The CMNGRND brand guide is a testament to what’s possible when multiple tools come together to create a comprehensive and dynamic brand story—a visual and auditory experience designed to inspire and unite.

Concept, Design, and Creative Direction:

Alyssa Stills

Tools Used:

Design & Prototyping: Figma, Adobe Illustrator

Graphics & Visuals: Adobe Express, Adobe Illustrator

Music Production & Sound Design: Udio, SoundCloud

Copywriting Assistance: ChatGPT

Website Builder: Univer.se

Special Thanks:

To everyone who inspires creativity, resilience, and unity.

Hi, I’m Alyssa Stills, a designer and creative strategist passionate about crafting bold, meaningful brands that inspire connection and action.

CMNGRND is my conceptual project—a fusion of creativity, storytelling, and purpose, envisioned to showcase how design can be a bridge across divides.

This project represents my approach to blending aesthetics with functionality, creating a cohesive brand identity that tells a story of resilience and unity.